I’ve written about the amazing turnaround of AT&T Canada Long Distance Services by Bill Catucci and his team in Tips for Leading a Successful Transformation. In a short article I was only able to skim the surface of lessons to be learned. Luckily, there is a new book that contains Catucci’s case study as its cornerstone: NOBLE ENTERPRISE: The Commonsense Guide to Uplifting People and Profits, by Darwin Gillett.
Besides a more detailed story of AT&T Canada LDS, the author provides more insight into how to create a Noble Enterprise – one that achieves great business results and also (and really because it) makes the world a better place, honors people and fosters the human spirit. The book includes not only a “to do” list for leaders but also a “to be” list. The author provides a fresh perspective on what a company can and should be and specific examples for how to make it happen. A must read for anyone who has higher hopes for how their company does business.