It’s been a while since I’ve posted a template. I’m in the process of helping the Organization Change Alliance with their strategy map, so I thought I would post the generic template we started with.
A strategy map is a one-page visual representation of an organization’s strategy. It originates from the Balanced Scorecard methodology, so it consists of the four BSC perspectives: Financial, Customer, Process, and Learning/Growth. The “bubbles” are placeholders for objectives – individual pieces of the strategy, like “Maximize marketing effectiveness” or “Create enthusiastic customers.” The objectives answer what success looks like from each perspective. Themes, usually in the Process perspective, are groups of objectives with the same general, well, theme.
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