I have been working with a coaching client on starting up a new initiative to get a broader on-going project back on track. Together, we came up with the key communication points to introduce the new initiative to a group of high-level managers. The basic elements make a good template for how to tell the story of a renewed change effort.
The recent history, how we got to this point.
Where we are now.
How far we still have to go.
Acknowledge the pain, frustration you are feeling with the initiative right now.
What we have accomplished together so far.
Thank you for your help and support in achieving that.
Why it’s important to keep going.
The vision of success.
A link to what is important to you.
A connection to what is going on in the larger organization.
Introduction of the new plan.
What we still need to do to get there.
Who will be involved.
What is expected of you.
What’s the immediate next step.
What elements would you add to engage a group of managers into a renewed change effort?