Pinpoint Communication Workbook

As an internal change advocate for your organization, communication is one of the main tools you use to reach your goal and desired outcome. Yet, we frequently see people who are responsible for implementing change who use communication in a haphazard fashion, without a solid plan. The resulting hodgepodge of newsletters, posters and meetings tells a less-than-compelling story of change.

By the end of this workbook, you will have developed a detailed plan for communicating your change initiative, focused on getting a consistent and concise message to the right people using effective channels at the appropriate time.

The companion templates are high-quality presentation-ready PowerPoint slides.  No need to recreate the charts in the workbook, just complete and share with your organization.

“Pinpoint Communication is a nice workbook. The authors took a complex idea and presented it in reasonably sized chunks, and provided good tools and examples.  Each of the 5 steps is unique enough to work on individually with good tie-in to the previous step and the next.  It includes simple models so that people can follow a pretty straightforward approach to the work.”

Tim Gardner, Director of Organizational Effectiveness, Kimberly-Clark Corporation

“What’s great about the workbook is that it literally walks you through the steps involved in communicating change at your organization, including targeting your message to the specific audience you’re trying to reach as well as carefully choosing the medium through which you’ll transmit your story. It turns out that it’s not as simple as just telling people about your program and expecting them to get on board.”

Ashley Jablow, Founder, The Changebase and Social Entrepreneur

“Great tool for developing a communication plan. The structure is clear and organized to help you successfully execute your project with a sound communication plan”

Beth Monahan, Director of Perinatal Network Initiative, Boston Medical Center