Incentives are a source of extrinsic motivation – meaning the source of the motivation is coming from outside an individual. If you achieve a goal or perform at a certain level, then you will get something extra besides your pride and self-satisfaction. Offer incentives to reinforce the motivation to change.
Some of the types of incentives you might offer are:
- Money: Cash, gift cards, bonuses
- Merchandise: Clothing, trinkets, other physical items
- Events: Parties, ceremonies, travel
- Awards: Certificates, plaques
Because the psychology of motivation can be tricky, incentives often have unintended consequences. Make sure your incentive is in sync with the result or behavior you want to motivate. Avoid creating awards that conflict with stated values or goals. And remember, not everyone is motivated by the same thing.
What incentives might you offer?
Read more of the 99 Ways to Influence Change.