Book Recommendation: Noble Enterprise

January 27, 2009

I’ve written about the amazing turnaround of AT&T Canada Long Distance Services by Bill Catucci and his team in Tips for Leading a Successful Transformation.   In a short article I was only able to skim the surface of lessons to be learned.  Luckily, there is a new book that contains Catucci’s case study as its cornerstone:  NOBLE ENTERPRISE: The Commonsense Guide to Uplifting People and Profits, by Darwin Gillett.

Besides a more detailed story of AT&T Canada LDS, the author provides more insight into how to create a Noble Enterprise – one that achieves great business results and also (and really because it) makes the world a better place, honors people and fosters the human spirit.  The book includes not only a “to do” list for leaders but also a “to be” list.  The author provides a fresh perspective on what a company can and should be and specific examples for how to make it happen.  A must read for anyone who has higher hopes for how their company does business.

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