The first reason to assign responsibility is to make sure it gets done.  Give people responsibility for tasks and decisions.  Put their initials in the meeting minutes next to the things they need to do.  Also, encourage people to take responsibility for their own responses, behaviors, and attitudes regarding the change.

Another purpose of assigning responsibility is to pass on ownership of the project.  When people are responsible for a piece of the change, they feel more in control of their change experience.  And more control means less resistance to the change itself.  Let people know that the change is not happening to them, but with their own power.

Last, you can’t do everything yourself to implement the change.  Delegate, and allow people the authority to get things done and move the project forward.

To whom might you assign responsibility?

Read more of the 99 Ways to Influence Change.

Keep track of the things people say they will do, and check in to see if they have completed them.  Give them a forum to report their progress.  Help people stay on task and on time.  Discuss how they can effectively be held accountable, and define what that means.  Make sure to agree on the consequences if they don’t maintain their part of the project.

When someone doesn’t follow through, explore what happened that prevented them from success; not to find fault, but to better understand what is holding them back.  Then help them find what they need to succeed.  If there were defined consequences, always follow through.

How might you hold people accountable for implementing the change?

Read more of the 99 Ways to Influence Change.

If you want to know why your internal change communication doesn’t seem to be landing, listen to this show!

Listen here (30 minutes):

Be sure to visit the radio show page to listen to past episodes and subscribe to the show.

The Ten Essential Tools include personal influence and structural influence methods, plus a focused foundation that every change agent needs to start with.  If your change initiative is stalled, use the Ten Tools as a checklist to see what areas might be in need of a boost.

Listen here (30 minutes):

Be sure to visit the new radio show page to find other ways you can tune in to the show.

If you prefer to read a small synopsis of the list, see the previous post Ten Essential Tools for Change Agents.  However, you will miss out on a special offer that is presented at the end of the show!

Janet shared the components of an effective performance management design and the tips she learned as an employee implementing a performance management system to 55,000 associates at the State of Georgia.  She also warned of some of the pitfalls to avoid when designing and implementing a performance management system.

Listen here (30 minutes):

Be sure to visit the new radio show page to find other ways you can tune in to the show.

A similar phenomenon happens in organizations.  Consider that the equivalent to verbal communication in organizations are the formal words that come to employees in the form of official documents:  values and mission statements, strategy, policies, newsletters, websites, announcements, press releases, and other communication devices. The rest of internal communication comes from everything else employees experience.  Similar to a conversation, the vast majority of meaning and understanding is generated by “non-verbal” communication.

The following are examples of “non-verbal” communication in organizations that speak louder than words:

Accountability

Employees assess which policies count and which ones are merely guidelines based on how consistently they are enforced.  Processes and procedures are generally followed to the extent that they are required.

“Everyone must contact the IT helpdesk to resolve computer issues”
(unless you know who to call to avoid waiting).

Rewards

Rewards in all their forms tell employees how to be successful.  Traditional incentive programs signal expectations but may conflict with stated values or even inadvertently motivate a different behavior than what is desired.  Furthermore, who gets promoted and what behaviors elicit praise send powerful messages about what is expected.

“Safety first!”
(Here’s your efficiency bonus.)

Decisions

How managers spend resources speaks volumes about what they truly value and prioritize.  The decisions they make about how to allocate funds and how they spend their own time demonstrates what they believe will lead to success.

“Strategic initiatives are important”
(until we need to cut something out of the budget).

Management behavior

More than anything, employees look at the behavior modeled by management to see if it matches what is officially communicated.  The most influential person in this regard is an employee’s own boss.  The attitudes and behaviors displayed by people in authority tell the real story of what is expected.

“We value employees’ ideas”
(but not the terrible one you just shared).

Employees will rely on “non-verbal” communication to understand what is expected and to decide appropriate action in the midst of uncertainty. When introduced to news of change, many employees will take the stance, “I’ll believe it when I see it.”  It is not enough for them to hear it or read it.   It is imperative to monitor your organization’s “non-verbal” communication to ensure that actions and behaviors are consistent with your official change message.

During the show, John shared his methodology for eliminating blame, complaining and procrastination.  He also talked about the two myths of accountability and much more!

Listen here (30 minutes):

If you are a podcast listener, you may also subscribe to The Change Agent’s Dilemma on iTunes.

1.  Change Knowledge

Change agents are the people in their organizations who understand how change works – or at least how it is supposed to work.  Your own change knowledge helps you know what to expect and understand what is really happening.  When the initiative is stuck in a rut, your knowledge helps you generate ideas for what to do next.

2.  Clarity

A lot is said about the importance of a clear vision.  In addition to making sure leadership has a vision and that it is clear, change agents also assess current reality and identify the barriers that stand in the way of achieving the vision.

3.  Your Role

When used correctly, your role as change agent can be a powerful tool.  As trusted advisor, you help leaders fill in the gaps to ensure that change happens.  It is necessary to strike a balance of ownership of the initiative and to manage relationships.

4.  Power

People who have power are able to take action, make decisions that affect other people, model behavior and open minds.  Since change agents don’t have direct authority, they need to build up indirect authority to influence others.

5.  Leadership Support

Also, since you don’t have direct authority as a change agent, you need to gain a partner who does have it.  When you have leadership support, you need to make sure it manifests as behaviors and activities that drive the change forward.  If you don’t have support, you will eventually need to get it.

6.  Conversations

The one-on-one conversations you have as a change agent will help get beyond fear and develop mutual understanding.  Conversations are a means of providing feedback and preserving relationships.  The most important conversations are the ones you don’t really want to have.

7.  Meetings

Most meetings are seen as drudgery, or necessary evils; however, when effective they can be a key means of moving a change initiative forward.  Whether you are meeting with a project team, a leadership team, or a work group or a steering committee, your job as the change agent is to make sure people are collaborating for results.

8.  Accountability

Without having direct authority, you will most likely not hold people accountable yourself.  As a change agent, your responsibility is to make sure a system of accountability is in place.

9.  Incentives

Although incentives can be tricky because they frequently have unintended consequences, effective change agents find ways to motivate desired behaviors or results.  The best motivation techniques are not external rewards but psychology-based nudges in the right direction.

10.  Communication

Some say the first law of change is communicate, communicate, communicate.  To be more specific, the key activity for change agents is to get the appropriate message to the right person and to have them do something about it.

Whether you are executing strategy, implementing technology, designing process improvements, or transforming culture, your role as change agent is fraught with challenges.  Use these ten tools to help navigate them successfully.

For a more in-depth look at the 10 Essential Tools, check out:

• The 10 Essential Tools webinar
• The INflux Change Agent Network

During the show, Jeff shared what alignment is, how it relates to accountability, and how you achieve it.  The key is to gain agreement on the answers to The Four Pull Questions^SM.

Among my favorite quotes from our discussion is “What goes without saying doesn’t always go.”

Listen here (30 minutes):

If you are a podcast listener, you may also subscribe to The Change Agent’s Dilemma on iTunes.

You may not truly whine about it; complaining takes many forms.  Perhaps you lament about it with your colleagues at lunch, or even work yourself into a loathsome frenzy about who is to blame.  You might lead an educated discussion in a meeting about why the current way doesn’t work.  If all you do is point out the problem or the thing that needs changing, you’re complaining.

Complaining is passive.  It assumes no responsibility, and seeks blame.  Complaining means it’s someone else’s job to fix it.

Complaining about wanting something to change usually involves criticizing other people (especially leadership):  their inability to change, or their cluelessness about the problem, or their unwillingness to do something about it.  While popular and cathartic, complaining about others does nothing to solve the problem.  In fact it contributes to your becoming known as someone who talks behind others’ backs – leading to a serious erosion of integrity.

Complaining also locks you into a specific mindset that affects your own willingness to act.  A lot of time and energy is spent watching for confirmation of your complaint and seeking acknowledgment from others that they agree with your assessment.  You stop noticing evidence that change is possible and ignore opportunities to make a difference.

When you stop complaining a marvelous thing happens.  Without an outlet for all the negative information, you stop collecting it.  All the attention spent on proving the problem can now be focused on something infinitely more effective:  finding a path to the solution.

If you truly want to see something change, choose to view the situation as changeable.  Make the conscious decision to stop complaining about what is.  Open yourself up to the possibility that it doesn’t have to be that way, and that you can have a hand in making it better.