Implementing change usually requires setting measurable goals for what the project will achieve. And someone needs to be accountable for attaining those results.
However, people are often hesitant to commit to achieving results. It’s much more comfortable to commit to completing activities, which they have more control over. Unfortunately, checking the boxes on activities doesn’t guarantee that you’ll achieve the desired result. [Read more…] about Redefine Consequences to Gain Commitment to Achieving Results