Interview: Implementing Diversity Initiatives

Today on The Change Agent’s Dilemma radio show, I interviewed Julius Pryor III, SVP, Global Diversity & General Managing Partner at Your Talent Bridge.  Julius has been the Chief Diversity Officer at some of the most well-known organizations in the world, including Coca-Cola Enterprises and Johnson & Johnson Consumer Group.

On the show, we talked about what diversity really means, and why it is becoming more important as the world becomes more connected.  Julius also provided the steps to implement a diversity initiative.  Listen to hear insights and ideas from his experience leading these initiatives from the inside.

Listen here (30 minutes):

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99 Ways to Influence Change, #77: Generate short-term wins

Straight out of John Kotter’s playbook (Leading Change), it is important for the success of a long-term initiative to generate short-term wins.  These are milestones that are set in the near future, which are deliberately chosen to demonstrate early success.

Short-term wins help build momentum by proving that the initiative will actually work.  Demonstrating early success can help get the nay-sayers and hold-outs on board.

When selecting the short-term milestone or project, choose wisely.  If possible, you want to pick a project that has all three of the following qualities:

  • It is important.
  • It has a high likelihood of success.
  • It can achieve success within the attention span of those who want an excuse to write the initiative off (usually a few months).

A project that has all three qualities may be elusive.  Usually, if something is too easy or short-term, it’s probably not that important (or else it would have been done already).  If you come up with a milestone that is sufficiently important and short-term, then increase the likelihood of success due to your personal intervention.  Make sure it happens!

Once you complete the first wins, you will want to continually produce short-term wins to keep the momentum going, and keep the attention of those who need proof that the initiative is making progress.

What might be your short-term wins?

Read more of the 99 Ways to Influence Change.

99 Ways to Influence Change, #76: Recognize success

When you are busy fighting fires, or shoring up dams, or generally focused on what’s next,  it is easy to forget to stop and see what has already gone right.  However, by continually looking at what is not working yet, you can make it seem like you are spinning your wheels.  To keep up your own energy and to keep from demoralizing the rest of the organization, it is important to stop and acknowledge how far you have come.  To influence change, recognize success.

Recognizing success requires first that you know what success looks like.  Success means achieving goals, performing desired behaviors, and reaching milestones.  Sometimes, it can be more subtle, like movement in the right direction, or changing minds one at a time.  Look ahead and decide what success means at each step.

Next, you must be able to see that you and others have attained some success.  On a regular basis, step back from the constant push forward to take stock of the distance covered.  Search for and acknowledge the positive effects that have occurred as a result of the change initiative.

Then, let people know about it.  Remind people what they have accomplished so far.  Thank them for their efforts.  Reinforce the progress to date by recognizing and communicating success when it happens.

How might you recognize success?

Read more of the 99 Ways to Influence Change.

99 Ways to Influence Change, #75: Get leadership support

As a change agent, you know what it is like to try to be responsible for implementing an initiative without really having the authority to get it done.  Since you are trying to influence change without authority, you need to partner with others who have authority to help move things along.  To influence change, get leadership support.

Beyond buy-in, leadership support for change means they are committed to the implementation.  Their actions match their words. They hold people accountable.  They make decisions that are consistent with the change.  They communicate frequently.  They back you up as change agent.  In a nutshell, it means they are doing what needs to be done to implement change – and not doing things that contradict or obstruct it.

Leaders must understand the importance of their role in change and also agree to accept that role.  Without leadership support, the scope of your change relies on your own personal span of influence.  With disinterested leaders, it is only a matter of time before your initiative halts or fizzles away.

How might you get leadership support?*

Read more of the 99 Ways to Influence Change.

* I have an app for that!  Or rather, a workbook.  The Beyond Buy-in Workbook walks you through a 5-step process to figure out whose support you need and exactly what steps you can take to get it.

99 Ways to Influence Change, #74: Establish authority

If you don’t have direct authority as a manager or leader in your organization, you can gain authority in other ways.  Your personal influence as a change agent relies on your ability to build up and utilize your expert power.  To influence change, establish authority.

Having authority allows you to do many things to help implement change, such as:

  • Take action without permission
  • Make decisions that affect other people
  • Model behavior
  • Change minds
  • Provide feedback

In the short term, you can establish authority by speaking up and demonstrating the skills and knowledge you already have.  Share your observations, and be assertive when you see something that will throw the change off track.  In the long run, support your role as change agent by continually increasing your knowledge – in your choice of professions as well as in organizational change.

How might you establish authority?

Read more of the 99 Ways to Influence Change.

99 Ways to Influence Change, #73: Shrink it

Large change initiatives can seem huge and daunting.  A grand vision may be good for inspiration, but it can also freeze people with that deer-in-headlights feeling.  It helps to narrow down a large change from something that seems impossible into practical steps.  To influence change, shrink it.

Whether your organization is implementing a new strategy, installing a large-scale program, or completing a merger, individuals can feel disconnected from the change.  Beyond asking, “What’s in it for me,” people will not know how to act until they know how they fit into the puzzle.

Break down the initiative into doable chunks.  Set short-term targets.  Identify the critical behaviors that people should perform.  Show how each department or process has a unique part in the change.  Link individual activities to the larger project.  Split the initiative into smaller projects.  Shrink the change into something people believe they can accomplish.

How might you shrink the change?

Read more of the 99 Ways to Influence Change.

99 Ways to Influence Change, #72: Be patient

Fact:  we can’t change the attitudes and habits of others.  We can only do our best to influence, and let them take care of changing themselves.  And that happens in other people’s timing, not necessarily in yours.  Sometimes, the best thing you can do is just stand back and wait.  To influence change, be patient.

Introduce an idea, and give people time to warm up to it.  Implement a new system or process, and let people figure out for themselves that it will work.  Forge a new path, and allow people a chance to catch up.

Organizational change is not an immediate phenomenon.  Thankfully so – if things changed as quickly as we wished they would, we would all have whiplash!  So be patient, and know that you can use all the influence strategies you want, but you can’t bypass the change itself.

What areas just need a little more patience on your part?

Read more of the 99 Ways to Influence Change.

99 Ways to Influence Change, #71: Measure progress

If you got to the end of your change initiative and then looked to see if you made it to the intended destination, you would probably be disappointed.  Although truthfully, you probably would never make it to the end because everyone would have given up on the project a long time ago without any evidence of improvement.  To influence change, measure progress.

As a project manager, measure progress so you can see if what you are doing is working.  That way, you can make adjustments as you go to help keep your initiative on track.

As a change agent, measure progress so you can help people see that their efforts are paying off.  In the middle of a long change initiative, it might feel like nothing is happening despite a lot of work.  It will help to have a way to say, “Look how far we’ve come!”

How often should you measure progress?  Every year, quarter, month, week, day…?  The answer depends on what you are measuring.  You don’t want the time between measurements to be so short that you won’t see progress in-between because nothing moved.  But, you also don’t want to wait so long that you’ll find out too late that you should have made an adjustment sooner.  Find a frequency that will show concrete progress and also provide timely information for making decisions.

How might you measure progress?

Read more of the 99 Ways to Influence Change.

Three Reasons Colleagues Won’t Hesitate to Join Your Cause

Many people who implement change wish that colleagues would just immediately go along with the program without much resistance.  It would be nice and easy if you could just announce the change and have people automatically get on board and say, “Just tell me what I need to do!”

To think that everyone in the organization would instantly participate without hesitation is only a dream, of course.  If change were that easy, they wouldn’t need you to lead it!  Plus, the change and its outcomes are made better by understanding and working with the resistance that comes up.  However, it does help to have people on your side from the start, who don’t need much convincing to help you out.

Most likely, there are reflexive followers in your organization, people who only need to hear about your project and they want to know how they can help.  The following are three reasons people impulsively participate in change:

1.  They connect with the change.

Occasionally, your change initiative will trigger someone’s curiosity or passion.  The minute you say you are working on a [sustainability, innovation, leadership, Lean, you-name-it] initiative, they want to be involved.  The topic is part of their expertise, or perhaps they would like it to be.  They know the problem you are trying to solve, and they want to be part of the solution.

2.  They have nothing better to do.

Have you ever gone into somebody’s workspace and they seem relieved that you interrupted?  If you asked them to do anything at that moment besides what they were working on, they probably would.  Some employees stuck in the daily grind are looking for something more meaningful, interesting or just different to be involved in.  The opportunity to use their skills (or learn new ones) to help make a difference in the organization may be just what they have been waiting for to get them out of their rut.  Extend an invitation, and they will likely show up.

3.  They believe in you.

Some of your colleagues will get involved simply because it’s you.  If you were not involved, they may not have considered it.  There may be a variety of sources of this adulation.  Some may view it as an opportunity to learn from you.  Some see that you are headed toward great things and want to follow in your footsteps.  Others may just know that if you are involved, it must be a good idea.  Your friends will naturally want to work with you on a project that you are passionate about.

You may think that in order to have that kind of magnetism, you must be charismatic.  When you are passionate about your project, your charisma appears.  Far more important traits, however, are integrity and respect.  If colleagues believe you are trustworthy and that your intentions are noble, they will honor you with their time and attention.

Locate people in your organization who connect with what you are doing, who crave something new, or who are your personal fans, and you will have found instant followers for your change initiative.

The Three Clients of Change Agents

The standard definition of a change agent is someone who causes change to happen.  The assumed meaning of the word “agent” is akin to the chemical agent, the catalyst that spontaneously transforms something from its current state into something different.

agent n. A force or substance that causes a change.

While being called a catalyst may be inspiring, there is another definition of “agent” that is far more realistic when describing the role of the change agent – the representative.

agent n. One empowered to act for or represent another.

Consider for example a real estate agent or an attorney, who does not act on his own accord but on behalf of his client.  Likewise, a change agent is an individual within an organization who influences change without direct authority.  As someone who gets things done mostly through indirect means, the change agent is often representing another entity who is essentially the client of the change agent’s services.

A change agent has three main clients for any change initiative, and will usually lean toward one as the primary entity he or she represents:

The Leaders

A change agent represents leaders to the rest of the organization.  As someone who is implementing change on behalf of leaders, to maintain the integrity of everyone involved, a change agent’s behavior and attitudes should visibly align with those leaders. Change agents often act as translators, converting leaders’ vision and strategy into everyday activities for change.

The Employees

At the same time, since they are closer to the action, change agents are in a good position to represent the employees who are going through the change.  Through surveys and conversations, a change agent can keep track of how employees are receiving and implementing the change.  Change agents often advocate for employee points of view that might otherwise not be voiced.

The Change

Another point of view is that the change agent represents the change itself.  Regardless of the other parties’ varying interests, your job is to get it done.  Instead of choosing sides between leaders and employees, a change agent may advocate for what is right for the business, the mission and the values of the organization at large.  From this point of view, the leaders and employees are both equal parties in the transaction.

As a change agent, be aware of the client you are representing in your initiative.  Which way you lean will affect your point of view and how you approach the change.